USER RESEARCH
FRAME
The starting point for a user research study is to agree a frame for the research.
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What do want to learn
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What do we already know
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What are our assumptions
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How will we use the findings
DESIGN
The research design focusses on the individual elements that make a successful study.
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What is the research question?
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How will we find the answer to that question?
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What data will that make visible?
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How will we make sense of the data?
ANALYSE
The data that emerges from a research study is analysed.
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Is there evidence to answer the research question?
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What patterns / relationships exist?
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How can we make sense of those patterns
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Is the evidence reliable, valid and ethical?
PLAYBACK
The analysis creates actionable insights which are played back to the team:
- User needs
- Customer journey maps
- Mindsets
To find out how we can help you, please get in touch: wendy@experimenta.co.uk